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We want to give back to the world where we receive so much from. We could not think of a better way to give back than by planting trees. We are proud to sponsor Cauvery Calling as a way to revitalize the planet. Cauvery calling is a movement that started in India, we are hoping to spread this to the rest of the world.

Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of 84 million people.

The story so far...

Cauvery Calling is a movement that has germinated from a seed that was planted 23 years ago.

In 1998, a team of UN experts predicted that by 2025, nearly 60% of Tamil Nadu would become a desert. That this rich land, which has been farmed continuously for more than 12,000 years, could become a desert seemed inconceivable to Sadhguru, who, in his own words, doesn’t like predictions. Sadhguru decided to drive around Tamil Nadu to assess the situation himself. He knew then that we might not even make it to 2025... not only had small rivers dried up and homes built on their riverbeds, there was not enough moisture in the soil for even palm trees – typical desert vegetation – to survive. It was evident that rampant loss of tree cover was rapidly leaving the once-rich soil barren and turning the land into desert. It was at this point that the blueprint to bring back green cover and turn the tide for our Soil and Water was conceived.

To learn more about the project, please visit the Cauvery Calling webpage.